Sibling Strategy: How Hart Jewelry Achieved $20 Million Revenue Growth
Table of Contents
- The Power of Complementary Skills
- Recognizing and Overcoming Bottlenecks
- Earning the CEO Title
- Navigating Hiring Challenges
- Embracing Uncertainty and Staying True to Core Values
- Conclusion
The Power of Complementary Skills
In any successful business partnership, complementary skills and approaches can be a significant asset. Hart and Curry Hagerty exemplify this dynamic. Hart, the founder and chief creative officer, thrives on creativity and inspiration, often drawing ideas from her travels to places like Marrakesh. She is the visionary behind Hart Jewelry’s unique designs and storytelling on platforms like Instagram and Substack.
Curry, on the other hand, brings a more analytical and operational perspective as the CEO. Her background in marketing and data-driven decision-making complements Hart’s creative instincts. While Hart immerses herself in customer interactions and crowdsourcing ideas, Curry relies on her marketing expertise and data analysis to make informed decisions. Despite their different approaches, they often arrive at the same conclusions, demonstrating the strength of their partnership.
Recognizing and Overcoming Bottlenecks
As Hart Jewelry grew, the sisters faced a pivotal moment when they realized they were the bottleneck hindering further expansion. In 2024, they found themselves wearing too many hats, from graphic design to copywriting and email marketing. This realization prompted a strategic shift in their roles and responsibilities.
Curry’s decision to step back from day-to-day tasks and focus on leadership marked a turning point. She adopted an inverted pyramid approach, empowering employees to take ownership of their roles while providing support and guidance. This shift not only alleviated the bottleneck but also fostered a more innovative and creative work environment.
Earning the CEO Title
Curry’s journey to becoming CEO was not without its challenges. She candidly acknowledges the imposter syndrome that often accompanies such a significant role. However, the turning point came when Hart Jewelry signed a lease for a 5,000-square-foot headquarters and fulfillment center. This milestone marked a new chapter in the company’s growth and solidified Curry’s position as CEO.
As CEO, Curry’s focus extends beyond daily operations to long-term strategic planning. She employs tools like the Vision/Traction Organizer from the Entrepreneurial Operating System to map out the company’s future. This forward-thinking approach allows Hart Jewelry to set and achieve ambitious goals, from supply chain optimization to expanding their retail footprint.
Navigating Hiring Challenges
In the early stages of growth, Hart Jewelry faced common challenges associated with small businesses, particularly in hiring. The need for employees to wear multiple hats led to multihyphenate positions that lacked clarity. Recognizing the need for specialization, Curry and Hart refined job descriptions to align with specific skills and roles.
Their hiring strategy emphasizes curiosity, integrity, respect, and proactivity, values that are integral to the company’s culture. While technical skills can be taught, emotional intelligence and alignment with company values are paramount. This approach ensures that Hart Jewelry’s team members are not only skilled but also deeply committed to the brand’s mission.
Embracing Uncertainty and Staying True to Core Values
One of the most intriguing aspects of Hart Jewelry’s journey is their willingness to embrace uncertainty. While they approach each meeting with clear objectives and success metrics, they remain open to the evolving nature of their business. This flexibility allows them to stay true to their core values of creating meaningful, storytelling-driven jewelry.
Rather than pursuing a rigid exit strategy, Hart and Curry prioritize quality, integrity, and team building. They understand that their success is not solely measured by financial metrics but by the impact they have on their customers and the authenticity of their products.
Conclusion
Hart Jewelry’s remarkable growth from a small startup to a thriving eCommerce brand is a testament to the power of strategic partnerships, adaptability, and a strong commitment to core values. Hart and Curry Hagerty’s complementary skills, ability to recognize and overcome challenges, and dedication to fostering a positive work environment have been instrumental in their success.
As Hart Jewelry continues to evolve, their story serves as an inspiration to entrepreneurs and business leaders alike. By embracing uncertainty, staying true to their mission, and valuing the contributions of their team, they have created a brand that resonates with customers and stands as a beacon of innovation in the world of eCommerce.
2025 Tendency LTD. All rights reserved.
