eCommerce<\/a> and the affordability of direct-to-consumer (DTC) brands. They also formed strong connections with internet personalities who matured alongside them, such as beauty and food-focused YouTubers who later developed their own product lines.<\/p>\nAs they approach middle age, millennial consumers are prioritizing wellness and longevity, influencing their spending habits. They also play a significant role in shaping the preferences of their Gen Alpha children.<\/p>\n
Nostalgia with a Healthier Twist<\/h2>\n
Millennials, as parents, often seek to recreate their childhood experiences for their children but with a focus on healthier, safer options. This trend is evident in their purchasing decisions for food, toys, and clothing. For instance, brands like Chomps and Belgian Boys offer products that evoke nostalgia while emphasizing healthier ingredients. These brands cater to millennial parents by providing options that are free from artificial ingredients and GMOs, offering a “better for you” alternative.<\/p>\n
The Reign of Convenience<\/h2>\n
While Gen Z shoppers may prefer in-store experiences, millennials continue to favor the convenience of online shopping. Reports indicate that 14.3% more millennials shop primarily online compared to other generations, with 32% preferring online shopping when given the choice. This preference is driven by the availability of a wider range of products, better savings through discounts and bundles, and the ease of hassle-free returns. Despite environmental concerns, the convenience of online shopping remains a priority for millennials.<\/p>\n
![\"Millennial](\"https:\/\/tendency.digital\/banner-paragraph-unlocking-millennial-consumer-habits-strategies-for-brands\/\")
<\/p>\n
Wellness, Self-Care, and Longevity<\/h2>\n
As millennials age, their consumer behavior increasingly focuses on wellness, self-care, and longevity. Many are willing to accept pay cuts to achieve a lifestyle that prioritizes well-being. They spend more on beauty, fitness, and mental health resources compared to other generations. Brands like Bala, AG1, and Jones Road Beauty cater to millennials’ interest in wellness by offering products that align with their preferences for health, fitness, and beauty.<\/p>\n
Challenging Taboos<\/h2>\n
Millennials have been known for their openness, challenging and reframing stigmas from previous generations. Topics like menopause, once considered taboo, are now openly discussed. The market for menopause-related products is growing, with an estimated value of nearly $18 billion in 2024. Brands like Perelel Health and Stripes are successfully tapping into this market, offering products designed for perimenopause and menopause and using influencer marketing to promote them.<\/p>\n
The Subscription Economy<\/h2>\n
Millennials are fond of subscription services, both digital and physical. They are the generation most likely to have multiple subscriptions and spend more than $100 per month on them. The “subscribe and save” and “auto-replenish” models cater to millennials’ desire for convenience in everyday items like meal kits, pet food, and beauty products. Additionally, curated subscription boxes offer a way for millennials to explore and experiment with new products, allowing for personal expression and reducing decision-making fatigue.<\/p>\n
Conclusion<\/h2>\n
Understanding millennial consumer habits is essential for brands looking to connect with this significant demographic. By catering to their preferences for nostalgia, convenience, wellness, open dialogue, and subscriptions, brands can build strong relationships with millennial consumers. As millennials continue to shape market trends, businesses that adapt to their needs and values will be well-positioned for success.<\/p>\n
2025 Tendency LTD. All rights reserved.<\/p>\n
\n![\"\"](\"\/\/a.impactradius-go.com\/display-ad\/13624-1499972\")
<\/a>![](\"https:\/\/imp.pxf.io\/i\/4182677\/1499972\/13624\")
<\/p>\n<\/body>
\n<\/html><\/p>","protected":false},"excerpt":{"rendered":"
Table of Contents Millennial Buying Behaviors Nostalgia with a Healthier Twist The Reign of Convenience Wellness, Self-Care, and Longevity Challenging Taboos The Subscription Economy Conclusion Millennial Buying Behaviors Millennials, or Generation Y, grew up during the internet boom and witnessed the rise of social media. While not quite digital natives, they became the first digitally […]<\/p>\n","protected":false},"author":2,"featured_media":25831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-25832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\n
Unlocking Millennial Consumer Habits: Strategies for Brands - Tendency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tendency.digital\/it\/unlocking-millennial-consumer-habits-strategies-for-brands\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking Millennial Consumer Habits: Strategies for Brands\" \/>\n<meta property=\"og:description\" content=\"Table of Contents Millennial Buying Behaviors Nostalgia with a Healthier Twist The Reign of Convenience Wellness, Self-Care, and Longevity Challenging Taboos The Subscription Economy Conclusion Millennial Buying Behaviors Millennials, or Generation Y, grew up during the internet boom and witnessed the rise of social media. While not quite digital natives, they became the first digitally […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tendency.digital\/it\/unlocking-millennial-consumer-habits-strategies-for-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Tendency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tendency.uk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-16T00:39:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tendency.digital\/banner-paragraph-unlocking-millennial-consumer-habits-strategies-for-brands\/\" \/>\n<meta name=\"author\" content=\"Maddy E.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TendencyUK\" \/>\n<meta name=\"twitter:site\" content=\"@TendencyUK\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maddy E.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/\"},\"author\":{\"name\":\"Maddy E.\",\"@id\":\"https:\\\/\\\/tendency.digital\\\/#\\\/schema\\\/person\\\/6f339e5a3badcadf436a2198b98d3e34\"},\"headline\":\"Unlocking Millennial Consumer Habits: Strategies for Brands\",\"datePublished\":\"2025-08-16T00:39:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/\"},\"wordCount\":571,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tendency.digital\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Tendency_1_2025-08-16_00-39-02_561.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/it\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/\",\"url\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/\",\"name\":\"Unlocking Millennial Consumer Habits: Strategies for Brands - Tendency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tendency.digital\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Tendency_1_2025-08-16_00-39-02_561.png\",\"datePublished\":\"2025-08-16T00:39:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tendency.digital\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Tendency_1_2025-08-16_00-39-02_561.png\",\"contentUrl\":\"https:\\\/\\\/tendency.digital\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Tendency_1_2025-08-16_00-39-02_561.png\",\"width\":1200,\"height\":630,\"caption\":\"Unlocking Millennial Consumer Habits: Strategies for Brands\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tendency.digital\\\/unlocking-millennial-consumer-habits-strategies-for-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tendency.digital\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unlocking Millennial Consumer Habits: Strategies for Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tendency.digital\\\/#website\",\"url\":\"https:\\\/\\\/tendency.digital\\\/\",\"name\":\"Tendency\",\"description\":\"Boost Your Digital Business Now!\",\"publisher\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tendency.digital\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tendency.digital\\\/#organization\",\"name\":\"Tendency LTD\",\"alternateName\":\"Tendency UK\",\"url\":\"https:\\\/\\\/tendency.digital\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/tendency.digital\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tendency.digital\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/tendency-01-B.png\",\"contentUrl\":\"https:\\\/\\\/tendency.digital\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/tendency-01-B.png\",\"width\":995,\"height\":306,\"caption\":\"Tendency LTD\"},\"image\":{\"@id\":\"https:\\\/\\\/tendency.digital\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/tendency.uk\",\"https:\\\/\\\/x.com\\\/TendencyUK\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tendency-ltd\",\"https:\\\/\\\/it.pinterest.com\\\/tendency_web\\\/\"],\"description\":\"Tendency LTD leads in business digitalisation with bespoke Shopify Solutions, AI Automation, Marketing, SEO\\\/SEP, and ADS Expertise. With 15+ years\u2019 experience, \u00a35M+ in ad spend managed, and thriving million-pound e-commerce stores, we\u2019re here to elevate your business.\",\"email\":\"info@tendency.digital\",\"legalName\":\"Tendency LTD\",\"foundingDate\":\"2022-09-05\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tendency.digital\\\/#\\\/schema\\\/person\\\/6f339e5a3badcadf436a2198b98d3e34\",\"name\":\"Maddy E.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a324f886b84b2bff7cc944caed7689fe75eb6f37e96e69e53a7b9d1a7315cd17?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a324f886b84b2bff7cc944caed7689fe75eb6f37e96e69e53a7b9d1a7315cd17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a324f886b84b2bff7cc944caed7689fe75eb6f37e96e69e53a7b9d1a7315cd17?s=96&d=mm&r=g\",\"caption\":\"Maddy E.\"},\"description\":\"Expert in Brand Identity and Communication | +10 Years of Experience.\",\"url\":\"https:\\\/\\\/tendency.digital\\\/it\\\/author\\\/maddy\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unlocking Millennial Consumer Habits: Strategies for Brands - Tendency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tendency.digital\/it\/unlocking-millennial-consumer-habits-strategies-for-brands\/","og_locale":"it_IT","og_type":"article","og_title":"Unlocking Millennial Consumer Habits: Strategies for Brands","og_description":"Table of Contents Millennial Buying Behaviors Nostalgia with a Healthier Twist The Reign of Convenience Wellness, Self-Care, and Longevity Challenging Taboos The Subscription Economy Conclusion Millennial Buying Behaviors Millennials, or Generation Y, grew up during the internet boom and witnessed the rise of social media. While not quite digital natives, they became the first digitally […]","og_url":"https:\/\/tendency.digital\/it\/unlocking-millennial-consumer-habits-strategies-for-brands\/","og_site_name":"Tendency","article_publisher":"https:\/\/www.facebook.com\/tendency.uk","article_published_time":"2025-08-16T00:39:10+00:00","og_image":[{"url":"https:\/\/tendency.digital\/banner-paragraph-unlocking-millennial-consumer-habits-strategies-for-brands\/","type":"","width":"","height":""}],"author":"Maddy E.","twitter_card":"summary_large_image","twitter_creator":"@TendencyUK","twitter_site":"@TendencyUK","twitter_misc":{"Scritto da":"Maddy E.","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/#article","isPartOf":{"@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/"},"author":{"name":"Maddy E.","@id":"https:\/\/tendency.digital\/#\/schema\/person\/6f339e5a3badcadf436a2198b98d3e34"},"headline":"Unlocking Millennial Consumer Habits: Strategies for Brands","datePublished":"2025-08-16T00:39:10+00:00","mainEntityOfPage":{"@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/"},"wordCount":571,"commentCount":0,"publisher":{"@id":"https:\/\/tendency.digital\/#organization"},"image":{"@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/tendency.digital\/wp-content\/uploads\/2025\/08\/Tendency_1_2025-08-16_00-39-02_561.png","articleSection":["Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/tendency.digital\/it\/#organization"}},{"@type":"WebPage","@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/","url":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/","name":"Unlocking Millennial Consumer Habits: Strategies for Brands - Tendency","isPartOf":{"@id":"https:\/\/tendency.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/#primaryimage"},"image":{"@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/tendency.digital\/wp-content\/uploads\/2025\/08\/Tendency_1_2025-08-16_00-39-02_561.png","datePublished":"2025-08-16T00:39:10+00:00","breadcrumb":{"@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/#primaryimage","url":"https:\/\/tendency.digital\/wp-content\/uploads\/2025\/08\/Tendency_1_2025-08-16_00-39-02_561.png","contentUrl":"https:\/\/tendency.digital\/wp-content\/uploads\/2025\/08\/Tendency_1_2025-08-16_00-39-02_561.png","width":1200,"height":630,"caption":"Unlocking Millennial Consumer Habits: Strategies for Brands"},{"@type":"BreadcrumbList","@id":"https:\/\/tendency.digital\/unlocking-millennial-consumer-habits-strategies-for-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tendency.digital\/"},{"@type":"ListItem","position":2,"name":"Unlocking Millennial Consumer Habits: Strategies for Brands"}]},{"@type":"WebSite","@id":"https:\/\/tendency.digital\/#website","url":"https:\/\/tendency.digital\/","name":"Tendency","description":"Boost Your Digital Business Now!","publisher":{"@id":"https:\/\/tendency.digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tendency.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/tendency.digital\/#organization","name":"Tendency LTD","alternateName":"Tendency UK","url":"https:\/\/tendency.digital\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/tendency.digital\/#\/schema\/logo\/image\/","url":"https:\/\/tendency.digital\/wp-content\/uploads\/2024\/02\/tendency-01-B.png","contentUrl":"https:\/\/tendency.digital\/wp-content\/uploads\/2024\/02\/tendency-01-B.png","width":995,"height":306,"caption":"Tendency LTD"},"image":{"@id":"https:\/\/tendency.digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/tendency.uk","https:\/\/x.com\/TendencyUK","https:\/\/www.linkedin.com\/company\/tendency-ltd","https:\/\/it.pinterest.com\/tendency_web\/"],"description":"Tendency LTD leads in business digitalisation with bespoke Shopify Solutions, AI Automation, Marketing, SEO\/SEP, and ADS Expertise. With 15+ years\u2019 experience, \u00a35M+ in ad spend managed, and thriving million-pound e-commerce stores, we\u2019re here to elevate your business.","email":"info@tendency.digital","legalName":"Tendency LTD","foundingDate":"2022-09-05","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/tendency.digital\/#\/schema\/person\/6f339e5a3badcadf436a2198b98d3e34","name":"Maddy E.","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/a324f886b84b2bff7cc944caed7689fe75eb6f37e96e69e53a7b9d1a7315cd17?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a324f886b84b2bff7cc944caed7689fe75eb6f37e96e69e53a7b9d1a7315cd17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a324f886b84b2bff7cc944caed7689fe75eb6f37e96e69e53a7b9d1a7315cd17?s=96&d=mm&r=g","caption":"Maddy E."},"description":"Expert in Brand Identity and Communication | +10 Years of Experience.","url":"https:\/\/tendency.digital\/it\/author\/maddy\/"}]}},"jetpack_featured_media_url":"https:\/\/tendency.digital\/wp-content\/uploads\/2025\/08\/Tendency_1_2025-08-16_00-39-02_561.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/posts\/25832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/comments?post=25832"}],"version-history":[{"count":0,"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/posts\/25832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/media\/25831"}],"wp:attachment":[{"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/media?parent=25832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/categories?post=25832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tendency.digital\/it\/wp-json\/wp\/v2\/tags?post=25832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}