The Founding Vision In 2019, two Marine Corps veterans, Marshall Sterling and Kyle McElfresh, embarked on a mission to transform the bar tool industry. With years of experience in the hospitality sector, they were frustrated by the limitations of existing equipment and saw an opportunity to set new standards in craftsmanship, customer relationships, and sustainability. […]
Table of Contents The Genesis of an Idea Building a Network from Scratch Overcoming Seasonal Challenges The Importance of Relationship Building Pivoting the Business Model Impact and Growth of Odd Bunch Conclusion The Genesis of an Idea Divy Ojha’s journey began with a keen observation of the food waste problem in Canada. Recognizing that a […]
Odd Bunch: Bridging the Gap Between Farmers and Consumers Table of Contents The Genesis of a Vision Building Relationships with Farmers Overcoming Seasonal Challenges Cultivating Trust Before Business Pivoting the Business Model The Impact of Odd Bunch Conclusion The Genesis of a Vision Divy Ojha’s journey began at Western University, where he became acutely aware […]
Understanding Cost Control Cost control, often referred to as cost optimization, involves managing and reducing business expenses to prevent net losses and boost profitability. This approach not only enhances financial stability but also improves competitiveness and operational efficiency, paving the way for long-term success. For eCommerce businesses, while real estate costs might be minimal, expenses […]
Table of Contents Understanding the LLC: A US Perspective Establishing an LLC: Key Steps Exploring the Ltd. Company: A UK Framework Setting Up a Ltd.: Essential Steps LLC vs. Ltd.: Core Differences Compliance Operational Formality Tax Benefits Credibility Abroad Fundraising Longevity Frequently Asked Questions Understanding the LLC: A US Perspective A Limited Liability Company (LLC) […]
Table of Contents Understanding Cost Control Types of Business Costs Fixed Costs Variable Costs Direct Costs Indirect Costs Effective Cost Control Measures Create a Budget Monitor Employee Spending Review Suppliers Consolidate Expense Reports Tighten Inventory Improve Quality Automate Outsource Challenges in Cost Control Incomplete Data Inflexible Budgeting Alignment with Business Goals Internal Resistance Cost Control […]
Table of Contents What is a Sole Proprietorship? Types of Sole Proprietorships What is a Partnership? Types of Partnerships Sole Proprietorship vs. Partnership: Key Differences Conclusion What is a Sole Proprietorship? A sole proprietorship is the simplest and most common form of business structure for solo entrepreneurs. It is owned and operated by a single […]
Introduction Navigating the ever-evolving landscape of Facebook advertising can be a daunting task, especially when it comes to scaling your ad budget effectively. With 2024 on the horizon, advertisers are keen to understand the best strategies for scaling their campaigns without sacrificing performance. The good news is that the approach to scaling Facebook ads has […]
Understanding Service Branding Building a brand for your service-based business requires strategic thinking about the associations you want customers to make with your company’s name and offerings. Unlike product-based businesses, where tangible goods can speak for themselves, service businesses must rely on other strategies to communicate their value and differentiate themselves from competitors. This is […]
Table of Contents Understanding Service Branding Service-Based vs. Product-Based Branding Six Strategies for Effective Service Branding Get Organized Establish Authority Lead with a Personal Brand Build Customer Relationships Use Service Marketing Be Authentic Conclusion Service Branding FAQ Understanding Service Branding Service branding involves crafting a distinct brand identity for companies that provide services rather than […]
