Privacy Policy
Last modified: February 10, 2025
INTRODUCTION
Welcome to Tendency LTD (“Company”, “we”, “our”, “us”). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.tendency.digital, including any related blogs, news pages, or services that feature our content on platforms such as Google News.
By using our Website, you consent to the collection and use of your personal data as described in this Privacy Policy. If you do not agree with any part of this Policy, please discontinue using our services immediately.
This Privacy Policy is designed to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.
If you have any questions, you can contact us at:
📧 Email: info@tendency.digital
📍 Address: 58 Peregrine Road, Ilford, Essex, IG6 3SZ, UK
📞 Phone: +44 0770 81 94 517
INFORMATION WE COLLECT
We collect personal and non-personal information in the following ways:
2.1 Information You Provide Directly
•When you contact us via email, contact forms, or phone, we collect your name, email address, phone number, and any other details you provide.
•If you subscribe to our newsletter or blog, we collect your email address.
• When you leave a comment on our blog, we may collect your name, email, IP address, and website URL (if provided).
2.2 Automatically Collected Data
When you visit our Website, we may automatically collect certain data through cookies and tracking technologies, including:
•IP Address and device information.
•Browser type and version (e.g., Chrome, Firefox).
•Operating system (Windows, macOS, Android, etc.).
•Referral sources (e.g., Google, social media, or external links).
• Pages visited and time spent on each page.
• Clicks, scrolls, and interactions with our Website.
2.3 Information from Third Parties
We may receive aggregated, anonymized data from third-party analytics providers, advertising networks, and Google News insights.
INFORMATION USE
We use your data for the following purposes:
3.1 To Provide and Improve Our Services
• Deliver relevant content, articles, and blog posts.
•Improve user experience on our Website.
•Respond to your inquiries, feedback, or support requests.
3.2 For Marketing and Communications
•Send newsletters, blog updates, and promotions (only if you opt-in).
•Customize advertising based on your preferences and browsing behavior.
•Conduct surveys, polls, or feedback forms to improve our services.
3.3 Legal and Security Purposes
• Protect our Website from fraud, spam, and cyber threats.
•Comply with legal obligations (e.g., responding to lawful data requests).
• Enforce our Terms and Conditions.
COOKIES
Cookies help us enhance user experience, measure traffic, and improve Website functionality. By continuing to use our Website, you consent to our use of cookies.
4.1 Types of Cookies We Use
•Essential Cookies: Necessary for Website operation (e.g., login, security).
•Analytics Cookies: Track Website performance and visitor behavior (e.g., Google Analytics).
•Advertising Cookies: Used to display relevant ads and measure marketing effectiveness.
•Functionality Cookies: Remember user preferences (e.g., dark mode, language selection).
4.2 Managing Cookies
You can disable or delete cookies via your browser settings. However, disabling essential cookies may affect Website functionality.
For detailed cookie usage, please review our Cookie Policy at www.tendency.digital/cookie-policy.
DATA SHARING
We do not sell, rent, or trade your personal data. However, we may share your information in the following cases:
5.1 Service Providers and Partners
We work with third-party service providers, including:
• Hosting and cloud storage providers (e.g., AWS, Google Cloud).
•Email marketing services (e.g., Mailchimp, Sendinblue).
•Analytics tools (e.g., Google Analytics, Facebook Pixel).
These third parties only process data on our behalf and are contractually bound to maintain confidentiality.
5.2 Legal and Compliance Obligations
We may disclose your data if required by law, court order, or regulatory request.
5.3 Business Transfers
In case of a merger, acquisition, or sale, your data may be transferred as part of the business assets.
YOUR RIGHTS UNDER UK GDPR
As a UK or EEA resident, you have rights under data protection laws:
•Right to Access – Request a copy of your personal data.
•Right to Correction – Ask for inaccurate data to be updated.
• Right to Erasure (“Right to be Forgotten”) – Request deletion of your data.
•Right to Restriction – Limit how we process your data.
•Right to Data Portability – Transfer your data to another provider.
•Right to Object – Stop direct marketing communications.
To exercise your rights, email info@tendency.digital con “Data Request” in the subject line.
If you believe we have violated your rights, you may file a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.
THIRD-PARTY & GOOGLE NEWS
Our Website and blog may contain links to external websites or Google News articles. Clicking on third-party links means you leave our site, and we are not responsible for their privacy practices. We recommend reviewing the Privacy Policies of those websites.
CHILDREN’S PRIVACY
Our Website and content are not intended for children under 13 years old. We do not knowingly collect personal data from minors. If we discover such data, we will delete it immediately.
POLICY UPDATES & CHANGES
We may update this Privacy Policy to reflect:
• Changes in data protection laws.
• New technology or services.
•Updates in our business operations.
Any changes will be posted on this page with an updated “Last Updated” date. We recommend reviewing this Policy regularly.
CONTACT US
If you have questions about this Privacy Policy, please contact:
📧 Email: info@tendency.digital
📍 Address: 58 Peregrine Road, Ilford, Essex, IG6 3SZ, UK
📞 Phone: +44 0770 81 94 517
FINAL NOTICE
By using our Website, you acknowledge that you have read, understood, and agreed to this Privacy Policy.