Ecommerce

Empowering Small Businesses: How eqpd Utilizes Shopify Capital

Marzo 12, 2025 Katio L. No comments yet

The Genesis of eqpd

Jonathan Baker’s journey from a freelance product designer on the East Coast to founding eqpd is a story of passion and perseverance. His background in crafting high-end sporting goods laid the foundation for his commitment to quality and innovation. After experimenting with numerous prototypes, the LastBag emerged as a standout product, encapsulating eqpd’s ethos of simplicity and durability. Made from resilient dry bag material with just four stitches and six rivets, the LastBag is designed to be the only bag you’ll ever need.

Challenges with Traditional Financing

As a small manufacturer employing a significant portion of Twisp’s population, eqpd faced financial challenges common to many budding businesses. Jonathan initially sought funding from traditional banks, only to encounter complex credit lines and stringent equity terms. Maintaining a line of credit required costly annual payments and collateral in the form of personal property, which was far from ideal for a growing business.

Embracing Shopify Capital

The financial hurdles faced by eqpd are not uncommon among new Shopify merchants, which is why Shopify Capital was created to simplify funding. Unlike traditional banking options, Shopify Capital offers funding without credit checks, personal liability, or equity demands. Instead, funding is based on business performance, allowing merchants to keep personal and business finances separate.

Jonathan found the approach of Shopify Capital appealing, particularly the automatic repayments tied to daily sales. This model provided a sense of partnership, as repayments adjusted according to the ebb and flow of business performance, alleviating the stress of large monthly payments.

Flexibility and Growth with Shopify Capital

The flexibility offered by Shopify Capital was a game-changer for eqpd. Jonathan allowed his traditional line of credit to lapse, opting instead for the ease and adaptability of Shopify Capital. This decision enabled eqpd to focus on growth without the burden of rigid financial constraints.

Seizing Opportunities with Speed

For eqpd, where 60% of business comes from custom orders, quick access to funds is crucial. Shopify Capital’s streamlined process empowers eqpd to seize opportunities that would otherwise be out of reach. The speed at which funds are made available—often within three days—allows eqpd to act swiftly, whether purchasing materials or fulfilling custom orders.

Since their initial $5,000 funding round, eqpd has accessed $68,000 through Shopify Capital, facilitating everything from material procurement to labor and shipping. This access to capital has been instrumental in their ability to say yes to new projects and expand their offerings.

The Impact of Quality and Customer Loyalty

eqpd’s commitment to quality is reflected in its impressive 37% return customer rate. In a market flooded with reusable bags, eqpd’s dedication to crafting products that last a lifetime distinguishes them from competitors. Customers not only choose eqpd once; they return multiple times, affirming the brand’s value proposition.

A Decade of Success and Future Aspirations

As eqpd celebrates its 10th anniversary, the company looks forward to exciting collaborations and ambitious projects, such as designing gear for the US Olympic Team. With another round of Shopify Capital on the horizon, eqpd is well-positioned to tackle whatever comes next.

Conclusion

eqpd’s journey is a testament to the power of innovation, quality, and strategic financial partnerships. By leveraging Shopify Capital, eqpd has overcome traditional financial barriers, enabling them to focus on growth and customer satisfaction. As they continue to expand and innovate, eqpd exemplifies how small businesses can thrive with the right support and vision.

Katio L.

Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.