Explore the most effective digital marketing strategies for e-commerce and online businesses. SEO, advertising, social media, and more on Tendency Blog.
Introduction to the Marketing Power of Packaging In an era where digital marketing dominates, businesses often miss the tangible, tactile experience that packaging offers. Unlike emails that can be ignored or social media posts that get lost in the scroll, every package sent to a customer is guaranteed to be opened, offering a unique opportunity […]
Table of Contents Understanding Customer Satisfaction Defining Customer Loyalty Research Methods for Customer Satisfaction and Loyalty Measure NPS and CES Conduct One-on-One Interviews Deploy Surveys Analyze Customer Support Tickets Utilize Social Media Listening Tools Strategies to Build Customer Satisfaction and Loyalty Create Customer Communities Develop Customer Education Resources Enhance Website Experience Establish a Customer Referral […]
Table of Contents Campaign Minimalism Conversion Focus Limited Targeting Inputs Advantage+ Placements Ad Set Minimalism Creative Diversification Core Principles of Modern Meta Advertising Conclusion 1. Campaign Minimalism Move away from this… In the past, advertisers often created numerous campaigns with slight variations to maintain control. However, this approach is now considered inefficient. If your Ads […]
Introduction Taylor Swift’s latest venture, the ‘Showgirl’ era, is more than just a musical journey; it’s a cultural phenomenon with significant commercial implications. Her Eras Tour, already the highest-grossing concert tour of all time, has set a precedent for her influence across industries. With her 12th studio album, “The Life of a Showgirl,” Swift is […]
Table of Contents Understanding the Ad Funnel The Pitfalls of Micromanaging Ads The Invisible Role of Low-Performing Ads Strategies for Evaluating Ad Performance When to Revamp Your Ad Strategy Conclusion Understanding the Ad Funnel In the realm of digital advertising, the ad funnel represents the journey a potential customer takes from awareness to conversion. Let’s […]
Introduction In the fast-paced world of digital advertising, staying informed about changes in billing policies is crucial for advertisers who rely on platforms like Meta to reach their target audiences. Recently, a wave of concern swept through the advertising community when a potential change in Meta’s ad billing policy was reported. This article will delve […]
Table of Contents Understanding the Ad Funnel The Role of Each Ad in the Funnel The Pitfalls of Micromanaging Ads The Importance of Holistic Ad Evaluation How to Approach Low-Performing Ads Conclusion Understanding the Ad Funnel The ad funnel is a strategic framework used by advertisers to guide potential customers through different stages of the […]
What is a Content Gap Analysis? A content gap analysis involves identifying relevant topics you haven’t covered or could cover better to improve your search results. Essentially, it fills the gap between the topics you’re currently ranking for and those that could be valuable for you to rank for. This process involves auditing your organization’s […]
Introduction to Meta’s New Feature In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for businesses seeking to maintain a competitive edge. Recently, Meta introduced a significant update to its advertising platform, allowing advertisers to restrict certain words in AI-generated ad text. This new feature aims to enhance brand consistency […]
Table of Contents: Introduction to Google Ads Conversion Tracking Key Metrics Measured by Google Ads Conversion Tracking Website Actions Phone Calls App Installs/In-App Actions Offline Conversions Local Actions Setting Up Google Ads Conversion Tracking Establish a Conversion Action Set Up a Conversion Action Install a Google Tag on Your Website Analyze Your Data Frequently Asked […]
