Marketing

Mastering Black Friday: Boost Revenue, Loyalty, and Engagement Table of Contents: Start Customer Acquisition Efforts Early Choose the Right Discount Time Sales to Support Brand Goals Plan for the Demand Keep People Engaged After the Sale Generate Insights Year-Round Consider Sale Alternatives Start Customer Acquisition Efforts Early For many brands, preparation for Black Friday begins […]

Introduction to Meta’s Creative Testing Feature Meta’s latest creative testing feature is a game-changer for advertisers looking to optimize their campaigns. By enabling A/B testing of individual ads, marketers can now gain valuable insights into which creative elements resonate best with their target audience. This feature is designed to prevent Meta from optimizing delivery to […]

Introduction In the ever-evolving landscape of digital advertising, understanding metrics and how they are calculated is crucial for marketers aiming to optimize their campaigns effectively. Recently, Meta has updated its definition of click attribution, a move that has significant implications for advertisers using its platforms. This update clarifies what constitutes a click and how these […]

Mastering Meta’s Format Display Options for Engaging Ads Table of Contents Introduction to Format Display Options Understanding How Format Display Options Work Exploring Carousel and Collection Formats Customizing and Optimizing Creative Assets Turning Off Format Display Options: When and Why Conclusion Introduction to Format Display Options In the realm of Meta advertising, Format Display Options […]

The Genesis of Candy World Ryan Trahan’s journey from digital creator to real-world influencer took a monumental leap with the creation of Candy World. This ambitious project saw Ryan transform a bustling New York street into a vibrant candy wonderland, aptly named Candy World. The three-day pop-up event was designed to celebrate his better-for-you candy […]

The Importance of a Unique Brand Voice A distinct brand voice is not just a marketing tool; it is a vital component of your brand’s identity. According to Edelman’s 2025 Trust Barometer, 88% of consumers consider trust a significant factor in their purchasing decisions. Consumers expect brands to educate them, provide a sense of community, […]

Understanding the Importance of Brand Voice In an era where consumers are inundated with information, a strong brand voice is crucial for capturing attention and building trust. According to Edelman’s 2025 Trust Barometer, 88% of consumers consider trust a critical factor when choosing brands. They expect brands to not only deliver quality products but also […]

Introduction In recent developments, Meta has introduced an ad-free subscription option for users in the UK, priced at £2.99 per month for desktop access. This move has sparked discussions about its potential impact on advertisers. While some argue that it could be beneficial, the reality may not be as straightforward. This article delves into the […]

Table of Contents Selling Benefits, Not Features Breaking Even on Initial Purchases Embracing Experimentation in Marketing Building Strong Supplier Relationships Listening to Customer Demands The Power of Friendship in Business Conclusion Selling Benefits, Not Features In the highly competitive apparel industry, standing out is no easy feat. From day one, Dan understood that competing solely […]

Meta’s Evolving Role of Lookalike Audiences in Ad Targeting Table of Contents Introduction to Lookalike Audiences The Shift in Meta’s Targeting Strategy Advantage+ Campaigns and Their Impact Manual Campaigns and Audience Control Implications of the Changes The Future of Lookalike Audiences Conclusion Introduction to Lookalike Audiences Lookalike audiences were once a revolutionary tool for advertisers, […]