Marketing

Table of Contents Understanding the Opportunity Score Key Features of the Opportunity Score Practical Recommendations for Improving Your Score Where to Find Your Opportunity Score Strategies for Effectively Using the Opportunity Score Conclusion Understanding the Opportunity Score The Opportunity Score is a new metric introduced by Meta to help advertisers gauge the optimization level of […]

Table of Contents: Understanding Customer Review Management Building an Effective Online Review Management Strategy Monitor and Respond to Reviews Centralize Review Management Automate Review Requests Leverage Reviews in Marketing Analyze Review Data for Insights Online Review Management Software Tools Yotpo Birdeye Judge.me Cohley Frequently Asked Questions Understanding Customer Review Management Customer review management involves actively […]

Table of Contents What is SEO Management? How to Manage Your SEO Maintain Your Website Content for Freshness and Accuracy Identify Content Gaps and Expand Your Content Accordingly Broaden Your Backlink Strategy Monitor and Improve Your Technical SEO Monitor Your Site’s SEO Performance Using Key Metrics The 5 Best Tools for SEO Management Surfer SEO […]

Understanding SEO Outsourcing In today’s competitive business landscape, solo entrepreneurs often find themselves wearing multiple hats, from product development and sales to brand management and marketing. However, not every task needs to be handled personally, especially when it comes to specialized areas like search engine optimization (SEO). By outsourcing SEO, entrepreneurs can focus on core […]

Introduction In the ever-evolving landscape of digital advertising, 2025 presents a new horizon for ad targeting strategies. As we step into this future, it’s crucial to recognize that the methods that once drove successful campaigns have shifted dramatically. The era of rigid targeting parameters has given way to a more fluid, algorithm-driven approach. This article […]

Introduction In the fast-paced world of digital marketing, creating content might seem straightforward at first glance. You come up with an idea, write about it, optimize for SEO, and hit publish. However, when working with a team, the process can quickly become complicated due to miscommunications, last-minute changes, and confusion over timelines. To help streamline […]

Introduction TikTok is rapidly enhancing its marketing capabilities in Canada, offering brands innovative tools to connect with audiences and optimize their marketing strategies. At the fourth annual TikTok World Canada summit in Toronto, the platform announced a series of updates focused on AI-driven tools, insightful analytics, and creative resources. These enhancements aim to support brands […]

Introduction In the rapidly evolving landscape of marketing, where brands are constantly vying for consumer attention, standing out is more challenging than ever. Yet, Liquid Death, a company that packages water in cans, has managed to carve out a unique niche by harnessing the power of humor. When Andy Pearson took the helm as vice […]

How Liquid Death Used Humor to Build a Billion-Dollar Brand Table of Contents The Rise of Liquid Death: From Novelty to Necessity The Role of Humor in Marketing Building a Brand Character Embracing Absurdity with Sincerity The Small Bets Testing Philosophy Polarization: A Feature, Not a Bug Consistency: Never Breaking Character Conclusion The Rise of […]

Table of Contents: Incentivize Subscriptions Carve Out a Niche Reward Customer Spending Appoint Ambassadors Host Unique Events Ask Questions Add Personal Touches Expand Your Product Line Conclusion Incentivize Subscriptions A robust subscription program can provide stable, recurring revenue. The key is to motivate new customers to subscribe while continuously delivering value to existing subscribers. This […]