Marketing

Introduction TikTok is rapidly enhancing its marketing capabilities in Canada, offering brands innovative tools to connect with audiences and optimize their marketing strategies. At the fourth annual TikTok World Canada summit in Toronto, the platform announced a series of updates focused on AI-driven tools, insightful analytics, and creative resources. These enhancements aim to support brands […]

Introduction In the rapidly evolving landscape of marketing, where brands are constantly vying for consumer attention, standing out is more challenging than ever. Yet, Liquid Death, a company that packages water in cans, has managed to carve out a unique niche by harnessing the power of humor. When Andy Pearson took the helm as vice […]

How Liquid Death Used Humor to Build a Billion-Dollar Brand Table of Contents The Rise of Liquid Death: From Novelty to Necessity The Role of Humor in Marketing Building a Brand Character Embracing Absurdity with Sincerity The Small Bets Testing Philosophy Polarization: A Feature, Not a Bug Consistency: Never Breaking Character Conclusion The Rise of […]

Table of Contents: Incentivize Subscriptions Carve Out a Niche Reward Customer Spending Appoint Ambassadors Host Unique Events Ask Questions Add Personal Touches Expand Your Product Line Conclusion Incentivize Subscriptions A robust subscription program can provide stable, recurring revenue. The key is to motivate new customers to subscribe while continuously delivering value to existing subscribers. This […]

Introduction As Meta’s Advantage+ Campaign setup becomes widely available, many advertisers are encountering changes and missing features that have led to some confusion. While the core functionalities remain, the way campaigns are created and managed has evolved. This comprehensive guide aims to clarify these changes and provide insights into optimizing your campaigns with the new […]

Table of Contents Understanding Follow-Up Emails Types of Follow-Up Emails Crafting the Perfect Follow-Up Email Essential Follow-Up Email Templates Frequently Asked Questions Understanding Follow-Up Emails A follow-up email serves as a continuation or recap of a previous message or interaction. Its primary purpose is to remind the recipient of your genuine interest in them and […]

Table of Contents: Understanding the Amazon Associates Program Amazon Affiliate Commission Rates in 2025 Potential Earnings as an Amazon Affiliate Requirements for Joining the Amazon Affiliate Program Step-by-Step Guide to Becoming an Amazon Affiliate Pros and Cons of the Amazon Affiliate Program Tips for Boosting Your Affiliate Income Alternative Amazon Revenue Streams Conclusion Understanding the […]

Understanding the Amazon Associates Program The Amazon Associates program is one of the largest affiliate marketing platforms globally, allowing creators, publishers, and bloggers to earn commissions by promoting products. After joining the free program, affiliates can generate links to share with their audience. When someone makes a purchase through these links, the affiliate earns a […]

Table of Contents Understanding Meta’s Value Optimization New Requirements for Value Optimization Potential Use Cases for Custom Events Evaluating the Applicability of Value Optimization Conclusion Understanding Meta’s Value Optimization Meta’s value optimization is a powerful feature that allows advertisers to prioritize the financial value of events in their campaigns, such as Return On Ad Spend […]

Table of Contents: Understanding Opportunity Score Key Recommendations and Categories Decoding Point Values Locating Your Opportunity Score Leveraging Automatic Adjustments Exploring Campaign Score Score vs. Performance: A Balanced View Strategic Approach to Opportunity Score Conclusion Understanding Opportunity Score The Opportunity Score is a metric introduced by Meta to assess how well your ad account is […]