Expert in Brand Identity and Communication | +10 Years of Experience.
Table of Contents What is LinkedIn SEO? LinkedIn SEO Ranking Factors LinkedIn SEO Must-Dos Complete Your Profile Use Relevant Keywords Include High-Quality Photos Post Relevant Content Publish LinkedIn Articles Customize Your Profile’s URL Verify Your Account LinkedIn SEO FAQ What is LinkedIn SEO? LinkedIn SEO involves applying search engine optimization (SEO) principles to enhance the […]
Understanding the “Swap Selling Points” Feature The “Swap Selling Points” feature is a new addition to Meta’s Advantage+ Creative enhancements. It aims to dynamically alter the text within image ads using AI-generated content. This feature is designed to engage different audiences by highlighting various selling points identified in the ad’s text options. While the visual […]
Revolutionize Ad Strategies with Meta’s New Creative Testing Tool Table of Contents Introduction to Meta’s Creative Testing Tool How the Creative Testing Tool Works Setting Up Your Creative Test Analyzing Test Results Advantages Over Traditional Testing Methods Implementing Insights for Better Ad Performance Conclusion Introduction to Meta’s Creative Testing Tool Meta’s new creative testing tool […]
Table of Contents: Introduction Simplify Before You Optimize Number of Campaigns Number of Ad Sets Targeting Placements General Hacks Ad Copy and Creative Creative Diversity and Customization Utilize Text Options Leverage All Formats Optimize by Placement Allow for AI-Generated Enhancements Your Offer Your Product Product Landing Page Pixel, Events, and Reporting Conclusion Introduction In the […]
Social Media CRM: Enhancing Customer Engagement Table of Contents What is Social Media CRM? Social Media CRM vs. Traditional CRM When to Use Social Media CRM Tools Customer Service Management Across Platforms Social Media Marketing Campaign Tracking Social Selling and Lead Generation Brand Reputation Monitoring and Customer Feedback Analysis Customer Relationship Management Across Communication Channels […]
Mastering Meta Ads: A Deep Dive into Value Rules & Analysis Table of Contents Introduction to Value Rules in Meta Ads Understanding the Breakdown of Value Rules Practical Application: Using Value Rules for Bid Adjustments Insights from the Value Rules Reporting Feature Challenges and Considerations Conclusion Introduction to Value Rules in Meta Ads Value rules […]
Understanding Share of Voice In today’s dynamic digital landscape, brands face a myriad of challenges in effectively measuring and enhancing their market presence. With a plethora of metrics, platforms, and marketing channels, understanding how your brand is perceived and how it performs against competitors can be daunting. This is especially true for new brands with […]
What is Share of Voice? Share of voice is a crucial marketing metric that measures your brand’s visibility compared to competitors at a given time. It evaluates your brand’s presence in conversations across various channels such as social media, press mentions, and more. By understanding your SOV, you can identify where your brand resonates most […]
Understanding Email Capture Email capture is the strategic practice of collecting email addresses from current and potential customers through various online platforms. This can be achieved through custom forms, pop-ups, or during the checkout process. The beauty of email capture is that it targets individuals who have opted in to receive communications, allowing businesses to […]
Introduction to Email Capture Email capture is the strategic collection of email addresses from visitors to your website or social media platforms. This practice is pivotal for businesses aiming to engage with their audience directly. By obtaining email addresses, companies can send personalized marketing messages, promotional offers, and valuable content, enhancing customer loyalty and driving […]
