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Katio L.

Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.

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banner Inside Sales: Boosting High-Value Purchases with Personal Touch
Business

Inside Sales: Boosting High-Value Purchases with Personal Touch

Luglio 10, 2025 Katio L. No comments yet

Table of Contents What is Inside Sales? Inside Sales vs. Outside Sales: Key Differences Effective Inside Sales Strategies Know Your Product Inside and Out Practice Active Listening Develop Sales Scripts for Common Objections Send Product Samples to Prospects Turn Customer Stories into Sales Tools Follow Up and Follow Through Record and Listen Back to Sales […]

banner Guide to Compensating Yourself as a Small Business Owner
Business

Guide to Compensating Yourself as a Small Business Owner

Luglio 10, 2025 Katio L. No comments yet

How to Pay Yourself as a Business Owner As a small business owner, you may find yourself constantly reinvesting your earnings back into your business to ensure its growth and sustainability. While this is a common practice, it’s crucial to establish a clear boundary between your personal and business finances by compensating yourself appropriately. This […]

banner Understanding Accounting: Key Principles and Types Explained
Business

Understanding Accounting: Key Principles and Types Explained

Luglio 10, 2025 Katio L. No comments yet

Table of Contents What is Accounting? Accounting vs. Bookkeeping Types of Accounting The Basics of Accounting What are Accounting Standards? Benefits of Hiring an Accountant How to Find an Accountant for Your Business Frequently Asked Questions about Accounting What is Accounting? At its core, accounting is the systematic process of tracking a business’s financial transactions. […]

banner Building Brands and Relationships: Lessons from Jaz and Jamil's Journey
Business

Building Brands and Relationships: Lessons from Jaz and Jamil’s Journey

Luglio 10, 2025 Katio L. No comments yet

The Art of Brand Building: Vision Meets Restraint In the early days of Yellow Beauty, Jaz and Jamil discovered the power of a strong design foundation. With Jaz’s background as a product designer at Shopify, they crafted a visually appealing brand that captured attention both online and in retail spaces like Anthropologie and Urban Outfitters. […]

banner Crafting Eye-Catching Podcast Logos: Essential Tips and Examples
Guides

Crafting Eye-Catching Podcast Logos: Essential Tips and Examples

Luglio 9, 2025 Katio L. No comments yet

Table of Contents Understanding Podcast Logos Inspiring Podcast Logo Examples Sounds Like a Cult Normal Gossip Bullseye with Jesse Thorn Crime Junkie Steps to Create a Podcast Logo Brainstorm Different Approaches Decide on a Wordmark Pick a Logomark Ensure Your Logo Meets Display Requirements Decide: Professional or DIY? Podcast Logos FAQ Understanding Podcast Logos A […]

banner Create Eye-Catching Podcast Logos to Attract Listeners
Guides

Create Eye-Catching Podcast Logos to Attract Listeners

Luglio 8, 2025 Katio L. No comments yet

What is a Podcast Logo? A podcast logo is a graphic symbolizing your show, prominently featured in the show artwork and thumbnail image on podcast platforms. It can be a wordmark, a stylistic logomark, or a combination of both. Together with other elements of a podcast’s visual identity, the logo contributes to creating an instantly […]

banner Crafting a Profitable Event Planning Business Plan: A Guide
Business

Crafting a Profitable Event Planning Business Plan: A Guide

Luglio 8, 2025 Katio L. No comments yet

Table of Contents Understanding the Role of an Event Planner Identifying Your Event Planning Niche Steps to Crafting an Effective Event Planning Business Plan Conducting a Market Analysis Developing an Executive Summary Creating a Detailed Company Overview Productizing Your Services Building a Compelling Portfolio Formulating a Marketing Plan Planning Logistics and Operations Establishing a Financial […]

banner HexClad's Innovative Approach: Turning Rejection into Success
Business

HexClad’s Innovative Approach: Turning Rejection into Success

Luglio 8, 2025 Katio L. No comments yet

Introduction In a saturated market like cookware, standing out is no small feat. Yet, HexClad, under the leadership of co-founder and CEO Danny Winer, has done just that. By focusing on solving real consumer problems and leveraging innovative strategies, HexClad has transformed from an underdog into a powerhouse, generating over $550 million in annual revenue. […]

banner Unlocking Business Insights: A Guide to Financial Reports and Users
Business

Unlocking Business Insights: A Guide to Financial Reports and Users

Luglio 7, 2025 Katio L. No comments yet

Table of Contents Introduction to Financial Reports Types of Financial Reports Income Statement Balance Sheet Cash Flow Statement Statement of Shareholder Equity Who Uses Financial Reports? Investors Lenders and Creditors Business Owners Regulatory Institutions Unions The Importance of Financial Reporting Frequently Asked Questions about Financial Reporting Conclusion Introduction to Financial Reports Financial reports, or financial […]

banner Guide to Launching a Successful Wedding Venue Business
Guides

Guide to Launching a Successful Wedding Venue Business

Luglio 7, 2025 Katio L. No comments yet

Table of Contents Invest in a Location Conduct Market Research and Determine Your Niche Decide What Services to Offer Create a Business Plan Register Your Business Obtain Licenses, Permits, and Insurance Create a Website Build a Network Begin Marketing to Potential Clients Gather Feedback and Reviews 1. Invest in a Location The first step in […]

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