Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.
Understanding Professional Fonts In the world of branding, the choice of font can significantly impact how your business is perceived. The right font can convey professionalism and credibility, while the wrong one might suggest amateurism. This is why selecting a cohesive brand typography for your business materials is crucial. From business cards to presentations, the […]
Understanding a Customer Service Mindset A customer service mindset is a company-wide philosophy where the customer is the focal point of all business decisions. This mindset should influence every aspect of your brand operations, from exceeding customer expectations to creating exceptional service experiences. It involves being both reactive and proactive, ensuring quick resolution of issues, […]
Understanding Optional Product Pricing In today’s competitive market, businesses are constantly seeking innovative ways to maximize revenue and enhance customer satisfaction. One effective strategy that has gained traction, particularly in the eCommerce sector, is optional product pricing. This approach not only boosts sales but also empowers customers to tailor their purchases according to their preferences, […]
Understanding a Customer Service Mindset A customer service mindset places the customer at the forefront of every business decision. It permeates all aspects of a company, guiding strategies to exceed customer expectations. This mindset involves both reactive and proactive measures, ensuring excellent service experiences from seamless issue resolution to empathetic interactions. Building rapport at each […]
Navigating Uncertainty: The Birth of Beekman 1802 The global recession of 2008 was a time of upheaval for many, and Brent and Josh were no exceptions. Both lost their jobs, leaving them with a significant mortgage and a newfound responsibility for a herd of goats. This dire situation sparked a series of decisions that would […]
Introduction In the face of adversity, some stories stand out as remarkable tales of resilience and innovation. The journey of Dr. Brent Ridge and Josh Kilmer-Purcell, founders of Beekman 1802, is one such narrative. What began as a serene weekend escape turned into a transformative venture, culminating in the creation of a $92 million skincare […]
Table of Contents: The Unexpected Start: From Weekend Retreat to Business Venture Managing Risk: Balancing Instincts with Caution Seizing Opportunities: Turning Small Moments into Major Breakthroughs Scaling with Discipline: Growth with Purpose Building a Business on Kindness and Community Conclusion: Success Redefined The Unexpected Start: From Weekend Retreat to Business Venture When Dr. Brent Ridge […]
Understanding the TikTok Creator Fund Launched in 2020, the TikTok Creator Fund was an initiative designed to financially reward creators based on their video performance. The fund promised to distribute earnings based on views, engagement, and consistency. Initially, it seemed like a lucrative opportunity for creators to monetize their content. However, as TikTok‘s popularity soared, […]
Table of Contents Recognizing the Limits of Personal Capacity Financial Preparedness for Hiring The Importance of Intentional Hiring Aligning with Core Values Training vs. Innate Qualities Tailoring Hires to Business Stages Embracing a Growth Mindset Conclusion Recognizing the Limits of Personal Capacity As an entrepreneur, there comes a point when your personal capacity is maxed […]
How Peak Design Revolutionized Kickstarter Launches for Growth Table of Contents Introduction The Genesis of Peak Design Launching Novel Ideas, Not Incremental Improvements Kickstarter as a Sales Channel The Omnichannel Strategy for Revenue Maximization Building a Community of Loyal Backers Adapting Strategies for Sustained Success Conclusion Introduction In the dynamic world of crowdfunding, Peak Design […]
