Business

From Side Hustle to Six-Figure Business: Bashify’s Success Story

January 8, 2026 Katio L. No comments yet

Launching with Low-Barrier Services

When Bre first ventured into the world of entrepreneurship with Bashify, her primary goal was to find a creative outlet. At the time, she was recovering from back issues related to her nursing career and experimenting with pop-up picnics in Seattle. These picnics, while not scalable, provided a low-cost and low-risk way to test market demand and gain initial traction.

In 2022, Bre and her husband made a strategic decision to move to Dallas and focus on Bashify full-time. This marked a deliberate pivot in their business model. They discontinued the pop-up picnics and shifted their focus to large-scale events and balloon installations. Ironically, balloons were not part of the original vision, as Bre initially found them overwhelming. However, a pivotal collaboration with an experienced individual in the balloon industry transformed Bashify’s offerings. This partnership allowed them to scale more efficiently, as balloon installations proved to be more manageable and in high demand.

By starting with manageable services and adapting based on market demand and skill-building, Bre discovered a sustainable growth path and achieved a strong product-market fit.

Elevating Service Over Perfection

Bashify has become renowned for its bold and photo-ready balloon displays. However, Bre emphasizes that technical mastery is not the driving force behind the business’s success. Instead, customer service is at the core of the brand’s philosophy. Bre believes that people remember how they are made to feel, and Bashify treats every customer, whether they purchase a $50 DIY kit or hire them for a $5,000 event, with the same level of care and attention.

This commitment to customer experience has resulted in a loyal base of repeat customers, particularly on the e-commerce side, which now accounts for 40% of the company’s revenue. From personalized installation experiences to responsive communication, Bre and her team prioritize creating memorable interactions. This dedication has allowed Bashify to maintain solid e-commerce numbers, even when social media promotion is scaled back.

Turning Content into a Compounding Asset

Content creation has become a central focus for Bre at Bashify. She dedicates her time to filming installations during the day, editing at night, and has built a substantial following across multiple social media channels. With over 100,000 followers on Bashify’s account, more than 160,000 on her personal page, and over 40,000 on her husband’s, Bre has mastered the art of content-driven marketing.

Her strategy revolves around transparency and consistency. Bre understands that people want to connect with real people, so she takes her audience behind the scenes, sharing not only the finished installations but also the prices, mistakes, and glimpses of her family life. Bre tailors content to meet the specific needs of her audience across different accounts, ensuring a personalized experience.

By treating content creation as a full-time responsibility and developing channel-specific strategies, Bre has transformed her social platforms into a powerful marketing engine that requires minimal paid advertising.

Building in Public with Intentionality

Bre is open about sharing pricing, margins, and project costs, but she does so thoughtfully. She is mindful of the projects she chooses to share, respecting the privacy requests of private individuals while being more transparent with corporate clients.

Beyond financial transparency, Bre shares insights into the business-building process itself. She regularly discusses topics such as hiring, scaling, and balancing work with family life. Bre structures her days carefully, prioritizing family time and reserving evenings for editing content. This intentional approach to sharing not only protects her time but also fosters an audience that values her transparency.

Conclusion

Bashify’s remarkable growth is a testament to the power of small beginnings, clear values, and strategic storytelling. From humble pop-up picnics to a $600,000 balloon brand, Bre has demonstrated that success doesn’t require being the best artist but rather the most thoughtful one. By prioritizing customer experience and content over perfection and paid advertising, she has transformed everyday party supplies into a flourishing business. Bashify’s journey is a source of inspiration for aspiring entrepreneurs, showcasing how creativity, adaptability, and a commitment to service can lead to extraordinary outcomes.

Katio L.

Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.