Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.
What is Sales Velocity? In the fast-paced world of ecommerce, understanding and optimizing your sales processes is crucial for driving profitability. One key metric that can significantly impact your business’s success is sales velocity. This measure not only helps you gauge how effectively your sales funnel converts potential customers into buyers but also identifies areas […]
Understanding Sales Velocity Sales velocity is a critical metric that quantifies how quickly your sales leads progress through the sales funnel, culminating in a purchase. It takes into account four primary factors: the number of qualified leads (opportunities), the conversion rate, the average deal size, and the length of the sales cycle. By multiplying the […]
The Founding Vision In 2019, two Marine Corps veterans, Marshall Sterling and Kyle McElfresh, embarked on a mission to transform the bar tool industry. With years of experience in the hospitality sector, they were frustrated by the limitations of existing equipment and saw an opportunity to set new standards in craftsmanship, customer relationships, and sustainability. […]
Table of Contents The Genesis of an Idea Building a Network from Scratch Overcoming Seasonal Challenges The Importance of Relationship Building Pivoting the Business Model Impact and Growth of Odd Bunch Conclusion The Genesis of an Idea Divy Ojha’s journey began with a keen observation of the food waste problem in Canada. Recognizing that a […]
Odd Bunch: Bridging the Gap Between Farmers and Consumers Table of Contents The Genesis of a Vision Building Relationships with Farmers Overcoming Seasonal Challenges Cultivating Trust Before Business Pivoting the Business Model The Impact of Odd Bunch Conclusion The Genesis of a Vision Divy Ojha’s journey began at Western University, where he became acutely aware […]
Understanding Cost Control Cost control, often referred to as cost optimization, involves managing and reducing business expenses to prevent net losses and boost profitability. This approach not only enhances financial stability but also improves competitiveness and operational efficiency, paving the way for long-term success. For eCommerce businesses, while real estate costs might be minimal, expenses […]
Table of Contents Understanding the LLC: A US Perspective Establishing an LLC: Key Steps Exploring the Ltd. Company: A UK Framework Setting Up a Ltd.: Essential Steps LLC vs. Ltd.: Core Differences Compliance Operational Formality Tax Benefits Credibility Abroad Fundraising Longevity Frequently Asked Questions Understanding the LLC: A US Perspective A Limited Liability Company (LLC) […]
Table of Contents Understanding Cost Control Types of Business Costs Fixed Costs Variable Costs Direct Costs Indirect Costs Effective Cost Control Measures Create a Budget Monitor Employee Spending Review Suppliers Consolidate Expense Reports Tighten Inventory Improve Quality Automate Outsource Challenges in Cost Control Incomplete Data Inflexible Budgeting Alignment with Business Goals Internal Resistance Cost Control […]
Table of Contents What is a Sole Proprietorship? Types of Sole Proprietorships What is a Partnership? Types of Partnerships Sole Proprietorship vs. Partnership: Key Differences Conclusion What is a Sole Proprietorship? A sole proprietorship is the simplest and most common form of business structure for solo entrepreneurs. It is owned and operated by a single […]
Introduction In the world of eCommerce, fluctuations in daily sales can be both intriguing and frustrating. One day you might experience a surge in sales, and the next day, it could be eerily quiet. Understanding these fluctuations is crucial for business owners and marketers to strategize effectively and optimize their sales processes. This article delves […]