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Katio L.

Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.

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banner Unpacking 2025's Back-to-School Shopping Trends Across the U.S.
Ecommerce

Unpacking 2025’s Back-to-School Shopping Trends Across the U.S.

September 3, 2025 Katio L. No comments yet

Introduction to Back-to-School Shopping Trends As the summer months draw to a close, families across the United States embark on the annual ritual of back-to-school shopping. This period, spanning from July to September, sees a surge in both online and offline sales as parents and students prepare for the new academic year. In 2025, data […]

banner Mastering Economic Profit for Enhanced Business Planning
Business

Mastering Economic Profit for Enhanced Business Planning

September 3, 2025 Katio L. No comments yet

Table of Contents What is Economic Profit? How to Calculate Economic Profit Calculate Total Revenue Calculate Total Cost Subtract Total Cost from Total Revenue Analyze the Results Calculating Economic Profit: An Example Zero Economic vs. Zero Accounting Profit Economic Profit Formula FAQ What is Economic Profit? Economic profit is the difference between a company’s total […]

banner Choosing the Best Video Format for Optimal Web Performance
Guides

Choosing the Best Video Format for Optimal Web Performance

September 3, 2025 Katio L. No comments yet

Importance of Video Formats Videos have the power to transform a static webpage into a dynamic and interactive experience. However, the wrong video format can lead to slow loading times, compatibility issues, and poor user experience. This can result in missed sales opportunities, decreased brand trust, and increased bounce rates. Each video format offers unique […]

banner Choosing the Best Video Format for Optimal Website Performance
Guides

Choosing the Best Video Format for Optimal Website Performance

September 3, 2025 Katio L. No comments yet

Table of Contents: Importance of Choosing the Right Video Format Overview of Common Video Formats MP4 (H.264) WEBM MOV MKV AV1 WMV Determining the Best Video Format for Your Website Frequently Asked Questions Importance of Choosing the Right Video Format Selecting the right video format is more than just a technical decision; it significantly impacts […]

banner Unlock the Global Reach of Meta Reels with AI Translation
Business

Unlock the Global Reach of Meta Reels with AI Translation

September 3, 2025 Katio L. No comments yet

Introduction to AI Translation in Meta Reels In the ever-evolving landscape of social media, staying ahead of the curve is crucial for businesses aiming to expand their global reach. Meta, formerly known as Facebook, is at the forefront of innovation, continuously introducing features designed to enhance user experience and broaden content accessibility. One such groundbreaking […]

banner Unlock Your Shop's Potential with Taylor Swift's Showgirl Era
Ecommerce

Unlock Your Shop’s Potential with Taylor Swift’s Showgirl Era

September 2, 2025 Katio L. No comments yet

Introduction to the Showgirl Era In the ever-evolving world of ecommerce, staying ahead of trends can be a game-changer for your business. With Taylor Swift’s latest cultural phenomenon, “The Life of a Showgirl,” many brands are witnessing a surge in consumer interest and spending. This moment offers a unique opportunity for ecommerce businesses to align […]

banner How Nicola Hamilton Defied Doubters to Build a Magazine Mecca
Business

How Nicola Hamilton Defied Doubters to Build a Magazine Mecca

September 2, 2025 Katio L. No comments yet

Introduction In an era where digital media seems to dominate, the idea of opening a print magazine store might have seemed like a relic of the past. Yet, Nicola Hamilton turned this notion on its head by successfully launching Issues Magazine Shop in Toronto, a haven for lovers of independent publications. Despite initial skepticism from […]

banner Thriving in Print: How Issues Magazine Shop Defied the Odds
Business

Thriving in Print: How Issues Magazine Shop Defied the Odds

September 2, 2025 Katio L. No comments yet

Introduction In an age where digital media dominates, launching a print magazine store might seem counterintuitive. Yet, Nicola Hamilton, founder of Issues Magazine Shop in Toronto, has turned this seemingly outdated concept into a thriving business. Her journey from rejection by traditional lenders to becoming a creative hub for magazine enthusiasts is a testament to […]

banner Navigating the Future of Retail: Why Physical Stores Matter
Business

Navigating the Future of Retail: Why Physical Stores Matter

August 30, 2025 Katio L. No comments yet

Introduction In today’s rapidly evolving retail landscape, the importance of physical stores remains undeniable. Despite the growing dominance of eCommerce, brick-and-mortar stores continue to hold a significant share of the retail market. This article explores the enduring relevance of physical stores, the evolution of brick-and-mortar retail, and the trends shaping its future. We’ll also delve […]

banner The Enduring Relevance of Brick-and-Mortar in the Retail World
Business

The Enduring Relevance of Brick-and-Mortar in the Retail World

August 29, 2025 Katio L. No comments yet

Table of Contents What is a Brick-and-Mortar Business? The Evolution of Brick-and-Mortar Retail Types of Brick-and-Mortar Stores Advantages and Disadvantages of a Physical Store Brick-and-Mortar vs. eCommerce: Key Differences How to Open Your First Brick-and-Mortar Store Examples of Successful Brick-and-Mortar Businesses The Future of Brick-and-Mortar Retail: Trends to Watch Brick-and-Mortar Business FAQ What is a […]

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