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Katio L.

Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.

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banner Avoid These 11 Common Ecommerce Pitfalls and Boost Your Sales
Ecommerce

Avoid These 11 Common Ecommerce Pitfalls and Boost Your Sales

November 17, 2025 Katio L. No comments yet

Table of Contents Ignoring Audience Insights Choosing the Wrong Tools Designing a Poor Checkout Experience Neglecting Web Design Forgetting Mobile Users Creating Uninspired Product Pages Overlooking Content Using Overly Aggressive Marketing Tactics Skipping Technical SEO Lacking Customer Service Failing to Establish Your “Why” 1. Ignoring Audience Insights Understanding your audience is crucial for any successful […]

banner Avoiding Pitfalls: Top 11 Common Mistakes in Ecommerce
Ecommerce

Avoiding Pitfalls: Top 11 Common Mistakes in Ecommerce

November 17, 2025 Katio L. No comments yet

Table of Contents Ignoring Audience Insights Choosing the Wrong Tools Designing a Poor Checkout Experience Neglecting Web Design Forgetting Mobile Users Creating Uninspired Product Pages Overlooking Content Using Overly Aggressive Marketing Tactics Skipping Technical SEO Lacking Customer Service Failing to Establish Your “Why” 1. Ignoring Audience Insights Understanding your audience is crucial for ecommerce success. […]

banner Mastering Business Transformation: The Art of Effective Pivoting
Business

Mastering Business Transformation: The Art of Effective Pivoting

November 16, 2025 Katio L. No comments yet

Table of Contents Understanding Business Pivots Types of Business Pivots Reasons for Business Pivots Case Studies: Successful Business Pivots Tips for a Successful Business Pivot Pivot in Business: Frequently Asked Questions Understanding Business Pivots In the business realm, a pivot refers to the process of making significant changes to a product, service, strategy, or business […]

banner Optimize Your Inventory with Available to Promise (ATP) Strategy
Business

Optimize Your Inventory with Available to Promise (ATP) Strategy

November 16, 2025 Katio L. No comments yet

Table of Contents Introduction to Available to Promise (ATP) How to Calculate Available to Promise Pull-based ATP Push-based ATP Comparing ATP with Other Inventory Strategies Available to Sell Safety Stock Capable to Promise Managing Available to Promise Inventory Use a Warehouse Management System Provide Access to Real-Time ATP Levels Use AI Tools for Demand Planning […]

banner Unlocking the Power of Fonts: Boost Your Brand Professionalism
Guides

Unlocking the Power of Fonts: Boost Your Brand Professionalism

November 16, 2025 Katio L. No comments yet

Table of Contents Understanding Professional Fonts Popular Free Serif Fonts Popular Free Sans-Serif Fonts Choosing the Right Professional Font Pairing Professional Fonts Recommended Free Font Pairs FAQs on Professional Fonts Understanding Professional Fonts Professional fonts are those that are easily readable, widely accessible, and stylistically neutral or authoritative. They are typically used in formal settings […]

banner Choosing the Right Professional Fonts for Your Brand Identity
Guides

Choosing the Right Professional Fonts for Your Brand Identity

November 16, 2025 Katio L. No comments yet

Understanding Professional Fonts In the world of branding, the choice of font can significantly impact how your business is perceived. The right font can convey professionalism and credibility, while the wrong one might suggest amateurism. This is why selecting a cohesive brand typography for your business materials is crucial. From business cards to presentations, the […]

banner Maximize Revenue and Customer Satisfaction with Optional Product Pricing
Ecommerce

Maximize Revenue and Customer Satisfaction with Optional Product Pricing

November 16, 2025 Katio L. No comments yet

Understanding Optional Product Pricing In today’s competitive market, businesses are constantly seeking innovative ways to maximize revenue and enhance customer satisfaction. One effective strategy that has gained traction, particularly in the eCommerce sector, is optional product pricing. This approach not only boosts sales but also empowers customers to tailor their purchases according to their preferences, […]

banner Fostering a Customer Service Mindset: Strategies for Success
Business

Fostering a Customer Service Mindset: Strategies for Success

November 16, 2025 Katio L. No comments yet

Understanding a Customer Service Mindset A customer service mindset is a company-wide philosophy where the customer is the focal point of all business decisions. This mindset should influence every aspect of your brand operations, from exceeding customer expectations to creating exceptional service experiences. It involves being both reactive and proactive, ensuring quick resolution of issues, […]

banner Mastering Customer Service: Building a Culture of Client Care
Business

Mastering Customer Service: Building a Culture of Client Care

November 16, 2025 Katio L. No comments yet

Understanding a Customer Service Mindset A customer service mindset places the customer at the forefront of every business decision. It permeates all aspects of a company, guiding strategies to exceed customer expectations. This mindset involves both reactive and proactive measures, ensuring excellent service experiences from seamless issue resolution to empathetic interactions. Building rapport at each […]

banner From Crisis to Empire: Scaling Kindness at Beekman 1802
Business

From Crisis to Empire: Scaling Kindness at Beekman 1802

November 13, 2025 Katio L. No comments yet

Navigating Uncertainty: The Birth of Beekman 1802 The global recession of 2008 was a time of upheaval for many, and Brent and Josh were no exceptions. Both lost their jobs, leaving them with a significant mortgage and a newfound responsibility for a herd of goats. This dire situation sparked a series of decisions that would […]

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