Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.
Table of Contents: From YouTube Beginnings to Fashion Entrepreneur Identifying a Personal Need and Filling the Gap Embracing the Learning Curve Building a Community-Centric Brand Testing and Iterating Before Scaling Upholding Values in Business Decisions Conclusion From YouTube Beginnings to Fashion Entrepreneur Nearly 15 years ago, Allegra Shaw launched her YouTube channel with no grand […]
The Journey from Content Creator to Fashion Founder When Allegra Shaw embarked on her YouTube journey nearly 15 years ago, the idea of building a fashion empire was far from her mind. Like many early creators on the platform, she sought community engagement, sharing hair and makeup tips as a hobby rather than a career. […]
Understanding Greenwashing Greenwashing occurs when a business makes misleading or false claims about the environmental benefits of its products or practices. This can obscure the company’s true environmental impact. The motivation behind greenwashing is often to attract environmentally conscious consumers and boost sales. A sustainability report indicates that a significant majority of consumers prefer purchasing […]
Why Effective Payroll Management is Crucial Payroll management may not often be in the spotlight, but when it does make headlines, it’s usually due to significant issues. For instance, a payroll system upgrade in San Francisco left over 100 teachers underpaid, leading to a formal labor complaint. Similarly, in Wales, a payroll clerk embezzled thousands […]
Importance of Effective Payroll Management Payroll management often stays under the radar until something goes amiss, causing significant disruptions. Recent incidents, such as the payroll system upgrade failure in San Francisco that left over 100 teachers underpaid, or the embezzlement case in Wales, highlight the critical importance of effective payroll management. As the payroll and […]
Table of Contents: Introduction What is a Vendor Booth? 20 Creative Vendor Booth Ideas to Stand Out Backdrop and Structural Ideas Product Display and Merchandising Ideas Lighting and Ambiance Ideas Customer Engagement and Sales Ideas Planning Your Vendor Booth Running Your Booth on Event Day Run a Seamless Vendor Booth with Shopify POS Vendor Booth […]
Introduction In the ever-evolving landscape of social media, TikTok has once again taken a significant step forward by introducing a new feature: voice messaging. This addition is poised to transform how users interact on the platform, offering a fresh, personal way to communicate beyond the traditional text and video formats. As direct messaging becomes increasingly […]
Overview of Back-to-School Sales Trends in the US Back-to-school shopping is a significant event in the retail calendar, with families investing in various products to ensure a smooth start to the academic year. According to Shopify‘s data, certain categories have experienced remarkable growth, reflecting broader trends in education and consumer behavior. From July 2025 sales […]
Introduction to Back-to-School Shopping Trends As the summer months draw to a close, families across the United States embark on the annual ritual of back-to-school shopping. This period, spanning from July to September, sees a surge in both online and offline sales as parents and students prepare for the new academic year. In 2025, data […]
Table of Contents What is Economic Profit? How to Calculate Economic Profit Calculate Total Revenue Calculate Total Cost Subtract Total Cost from Total Revenue Analyze the Results Calculating Economic Profit: An Example Zero Economic vs. Zero Accounting Profit Economic Profit Formula FAQ What is Economic Profit? Economic profit is the difference between a company’s total […]