Business

Revenge Of: Building Community and Commerce Through Connection

December 24, 2025 Katio L. No comments yet

Introduction

In an era where digital transformation has reshaped the retail landscape, creating a unique blend of community and commerce is more crucial than ever. Revenge Of, a comic shop and pinball arcade in Los Angeles, exemplifies this approach, drawing fans from around the globe. Founders Jeff Eyser, Joe Myers, and Joe Kuntz have built a thriving business by merging physical retail with eCommerce, achieving up to 90 online sales daily while fostering a local hub where families gather weekly. This article explores how Revenge Of has successfully bridged the gap between physical and digital spaces, creating a memorable experience that drives organic sales.

Building Bridges Between Physical and Digital Spaces

Founded during the COVID-19 pandemic, Revenge Of began as a small pinball arcade. The vision evolved into a comprehensive retail concept offering comics, collectibles, and one of LA’s most impressive pinball collections. The key to their success lies in creating touchpoints that connect their physical store with their online presence.

One of the primary bridges is their Tuesday live stream, where they preview upcoming comic releases. This interactive session engages both online and in-store customers, creating a community around shared interests. The founders also established a Discord community, serving as a digital lounge for fans to connect over shared passions. Their social media presence further strengthens this connection, ensuring they remain attuned to customer preferences and trends.

Joe Myers’ deep understanding of fandoms is reflected in the eCommerce site’s features. The decision to use Shopify allowed them to implement custom code, enabling customers to explore works by their favorite creators. Features like the FOMO app enhance the digital experience by creating a sense of urgency and community, showcasing real-time customer interactions.

Going Against the Culture

Revenge Of operates counter to traditional retail norms, particularly through their unique Black Friday promotion. Instead of offering discounts, they make all pinball machines free for the day, drawing large crowds and creating a lively, festival-like atmosphere. This approach challenges the typical retail strategy of slashing prices to attract customers. Instead, it focuses on creating exceptional experiences that encourage customers to support the business out of genuine appreciation rather than financial incentive.

This innovative strategy highlights the importance of aligning business practices with core values and providing customers with experiences they can’t find elsewhere. By fostering a sense of community and connection, Revenge Of has built a loyal customer base that values the unique experiences offered.

Building Multiple Touchpoints in a Single Visit

Revenge Of has continually evolved to keep customers engaged and encourage longer visits. By adding amenities like drinks, sandwiches, and seating, they’ve created a welcoming environment for customers to relax and enjoy their time. The expansion into the Base Station, which includes a podcast studio and the And Destroy coffee shop, further enhances the customer experience.

This thoughtful design encourages customers to explore multiple facets of the business during a single visit. For example, comic book fans can pick up new releases, enjoy a coffee, and participate in gaming events all in one location. This multi-faceted approach not only increases customer satisfaction but also boosts sales by offering diverse opportunities for engagement.

Revenge Of’s partnerships with major brands like Netflix and Disney, as well as their presence at events like San Diego Comic-Con, further solidify their reputation as a cultural hub. The growth in pull box subscribers, from 10 to over 500, demonstrates the success of their community-driven strategy.

Conclusion

Revenge Of’s journey illustrates the power of combining physical and digital experiences to build a thriving community and business. By prioritizing memorable experiences over traditional sales tactics, they have created a loyal customer base eager to support their unique offerings. This approach not only enhances customer satisfaction but also drives organic sales growth.

For businesses looking to replicate this success, the key lies in understanding the needs and passions of your audience, creating touchpoints that connect different aspects of the customer journey, and fostering a sense of community that encourages customers to return time and again. In doing so, businesses can build a sustainable model that thrives in both the physical and digital realms.

Katio L.

Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.