Ecommerce

Combat Cart Abandonment: Top Tools to Reclaim Lost Sales in 2025

April 9, 2025 Katio L. No comments yet

Understanding Cart Abandonment

Cart abandonment occurs when online shoppers add items to their cart but leave the site without completing the purchase. This phenomenon can significantly impact your business’s bottom line, leading to decreased conversion rates, lower average order values, and reduced total revenue. Common reasons for cart abandonment include complicated checkout processes, unexpected shipping costs, slow website loading times, and concerns about payment security.

To mitigate these issues, many businesses turn to abandoned cart recovery strategies. These strategies often involve using specialized software to automate follow-up communications, such as emails or SMS reminders, encouraging customers to return and complete their purchase.

Key Features of Effective Cart Abandonment Software

Choosing the right cart abandonment software for your business can be challenging, given the myriad of options available. Here are some essential features to consider:

Key Features: Different software solutions target various stages of the customer journey, from improving the on-site checkout experience to sending post-abandonment emails. Ensure the software you choose aligns with your specific needs.
Integration: Opt for software that seamlessly integrates with your existing eCommerce platform or CRM. This minimizes disruptions to your workflow and reduces the need for extensive training.
Pricing and Free Trials: Consider your budget and the potential return on investment. Many software providers offer free trials or versions, allowing you to test the software’s effectiveness before committing to a paid plan.
Ease of Use: User-friendly software enables quick and efficient implementation of recovery tools, helping you minimize cart abandonment rates promptly.
Customization: Look for software that allows you to tailor recovery campaigns and follow-up communications based on consumer behavior, geographic location, and previously viewed products.
Scalability: As your eCommerce business grows, you’ll need a scalable solution that can handle increased customer volume and employee base.
Reporting: Comprehensive reporting features provide insights into the factors contributing to cart abandonment, enabling you to make informed decisions to address these issues effectively.

Top Cart Abandonment Software in 2025

Cartly

Cartly is a robust cart abandonment solution that integrates seamlessly with Shopify. It offers features such as cart tracking, custom targeting, automated email marketing campaigns, and a pop-up editor for email subscriptions. Businesses can use Cartly to send promo codes or incentives to encourage purchases.

Pricing: Cartly provides a free version with unlimited subscriber pop-ups and cart reminders. The Pro version costs $15 per month or $79 per year, offering additional features like promo code creation and revenue recovery.

Omnisend

Omnisend is designed to send abandoned cart emails and exit-intent pop-ups when visitors show signs of leaving your site. It supports multi-channel campaigns via SMS and email, and offers 24/7 customer support.

Pricing: Omnisend offers a free tier, a Standard tier for $16 per month, and a Pro tier for $59 per month, with varying levels of contacts, emails, and SMS notifications.

Shop Pay Installments

Shop Pay Installments can significantly reduce cart abandonment rates by allowing customers to pay over time without additional fees. This option is particularly effective for high-ticket items, helping alleviate sticker shock and encouraging purchases.

Pricing: Eligibility and pricing details are available upon logging into your Shopify account.

ActiveCampaign

ActiveCampaign is known for its seamless integration with major eCommerce platforms. It offers customizable templates for automated emails and promo codes to recapture lost revenue. It also collects feedback on why customers abandoned carts.

Pricing: Plans start at $15 per month for the Starter plan, with additional tiers offering more features and user capacity.

Klaviyo

Klaviyo uses consumer data to offer insights into customer relationships and purchase behavior. It allows for branded email sequences and SMS communications tailored to shopping cart values.

Pricing: Klaviyo offers a free version for up to 250 profiles, with paid plans starting at $45 per month.

Justuno

Justuno uses customer segmentation and exit behavior analysis to understand why shoppers abandon carts. It provides pop-up exit offers and marketing campaigns to capture sales throughout the customer journey.

Pricing: Justuno offers a free plan for businesses with less than 2,000 monthly visitors, with paid plans scaling based on traffic volume.

Frequently Asked Questions About Cart Abandonment Software

What is an acceptable cart abandonment rate?

Globally, the average cart abandonment rate in 2025 is around 70%, indicating that a large number of potential customers leave without purchasing.

What is the best practice for abandoned cart timing?

The recommended practice is to send three abandoned cart emails: the first one hour after abandonment, the second one day later, and the third three days after.

Is abandoned cart recovery worth it?

Yes, abandoned cart recovery is highly beneficial as it helps recover lost sales through follow-ups and personalized recommendations, ultimately boosting traffic and revenue.

In conclusion, cart abandonment is a significant challenge for eCommerce businesses, but with the right tools and strategies, you can effectively reclaim lost sales. By understanding the causes of cart abandonment and leveraging the best software solutions, you can enhance your customers’ shopping experience and improve your store’s profitability.